Featuring the 2025 OBIE Award (in the $1.5 Million to $2 Million Single-Family Luxury Builder category)–Winning Chattahoochee Plan Residence
On a quiet stretch of land in North Atlanta, morning light spills across old-growth hardwoods and settles gently into the windows of a newly built home. Inside, steel and glass frame the first cup of coffee. Dogs stretch across the great room rug. The day begins—not staged, not styled, but lived.
This is the kind of moment that inspires every design decision at Ecraft, the Alpharetta-based luxury custom home builder behind the OBIE Award–winning Chattahoochee Plan residence. Here, design doesn’t begin with trends. It begins with real life.
“We always start by asking, How do you really live?” says Ecraft founder Lindsay.
“When a home supports those rhythms, everything feels more effortless.”
Luxury Rooted in Livability
Homeowners in Roswell, Alpharetta, Milton, and across North Atlanta aren’t just looking for something beautiful—they’re looking for something that works beautifully.
Ecraft homes are designed around the small but significant patterns of daily life. The way mornings unfold. How guests move through a space. Where quiet moments happen when the house is full.
That means prioritizing:
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Main-level living that supports long-term ease
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Flexible rooms that adapt as life changes
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Clean circulation paths that make movement feel natural
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Abundant natural light and intentional sightlines
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Thoughtful transitions between indoor and outdoor spaces
In the Chattahoochee Plan, those principles come to life through details that feel both refined and effortless: a hidden prep pantry that elevates entertaining, a serene main-level primary suite, and layered materials like white oak beams, steel railings, and curated designer lighting.
Nothing feels overdesigned. Everything feels considered.
A Home Built for Legacy
For many Ecraft clients, this isn’t just a new home—it’s a forever home.
That long-term vision shapes every decision, from architectural proportions to material selection to behind-the-walls mechanical planning. Homes are designed to age gracefully, both structurally and aesthetically.
“Legacy isn’t loud,” Lindsay shares.
“It’s the way a home still feels timeless ten years later.”
Rather than chasing trends, Ecraft focuses on craftsmanship, restraint, and enduring quality—so the home continues to feel grounded and relevant as years pass and generations gather.
Estate & Equestrian Living
On acreage and equestrian properties, the home becomes part of a larger story—one written by the land itself.
Ecraft approaches these builds in conversation with their surroundings. Window placement frames views instead of blocking them. Drive courts create arrival moments without overwhelming the landscape. Mudrooms, porches, and outdoor living spaces support the realities of rural and estate living while maintaining a sense of calm and order.
“The land tells part of the story,” says Gordon.
“Our job is to honor that.”
The result is a home that feels rooted—connected to its setting, not imposed upon it.
A Collaborative, Craft-Forward Process
From initial land evaluation to final walk-through, Ecraft brings a deeply personal, hands-on approach to every project.
Clients are guided through decisions with clarity and care, supported by a team that values communication as much as craftsmanship. The process is intentional, transparent, and collaborative—designed to feel steady rather than overwhelming.
“Ultimately,” Lindsay reflects,
“we’re designing homes that feel beautiful on a Tuesday morning—not just in photos.”
And that philosophy—designing for real life—is what turns a well-built house into a truly lasting home.
